US Bankcard Services Industry Blog
- ► 2011 (42)
- ▼ November (5)
Credit Card Processing Bankcard Services Merchant Account tips and suggestions Credit Card Machine credit card services small business credit card machine provider PCI Compliant Restaurant/Retail PAYware Mobile e-Commerce fraudulent transactions Financial Services Payment Gateway Chargeback Credit Card Debit Card MO/TO Startup Business Charity donation Gift Card Quality Service QuickDining Social media facebook us bankcard services Cash Advances Check Guarantee Chinese New Year Competitive Rates EMV compliance EMV implementation Earth Day Online Statement Rapid Advance Restaurant POS System merchant gateway
Tuesday, November 16, 2010
Stock up on Gift Cards
The holidays are just around the corner. We think it’s time you stock up on gift cards, not only because people make more purchases during the holidays, but also as a way to attract new customers. What are the benefits of having gift cards? Free advertisement for your business! It’s a great opportunity to spread the word about your business and encourage prospects to increase the size of their purchases. A few things you can consider to attract new customers is by distributing pre-loaded gift cards of $5, $10, or the value of your choice at events or tradeshows you attend. Who wouldn’t want free money in the form of plastic! With that said you will have customers rolling into your store making purchases left and right. You can also reduce cash refunds by giving your customers store credit in the form of a gift card to be used on their next purchase. Not only do selling gift cards bring in the customers, it also enhances your cash flow. When selling gift cards, the balance on activated cards is held by your business until the customer redeems it all. This gives you “prepaid” dollars to invest. So why not stock up on gift cards today?